3 women wearing different shades of blush on a light purple background

Blush Trends 2023 & Beyond

Blush, the OG makeup essential, has been the go-to product for beauty lovers throughout the years.  Back in the day, it was gently pressed upon the cheeks and cheekbones, but fast forward to 2023 and we're boldly embracing new blush trends that have us blushing up our forehead, nose, and even our chin! 

We all know just how fast trends can come and go, so it can be difficult to keep up to date with the latest beauty styles. Don't worry, we've got your back! We've scoured the web (and of course, TikTok) to find the top three blush trends of 2023!

If you don't know, get to know! Keep reading to find out THE hottest blush trends that'll keep you ahead of the curve and always on fleek!

Blush trends 2023

Strawberry girl makeup

Strawberries, pink and all things cute - we’re obsessed! The strawberry girl makeup trend is all about unleashing your inner pink goddess. To achieve this look, generously apply blush on your cheeks to give you that sun-kissed glow. And the cherry (or should we say strawberry?) on the cake… finish with some faux freckles to mimic the seeds of this delicious fruit. 



Hailey Bieber has shown us girlies what you can do with a quality blush, a little bit of highlight and faux freckles. The key to this is to prep your skin with a silky base and using a mix of blush and highlight to get you glowing. Let your products melt together and spritz with setting spray to give you a seamless finish.

Strawberry girl makeup can be as subtle or as extravagant as you want. There are no rules in makeup so go wild! We recommend using a cream blush topped with powder for an extra pigmented effect.  

Millie is going to show you her own version of strawberry girl makeup below.


@humanbeautyldn I always am extra but im not mad about it! 🍓❤️ ive been experimenring recentlu with water activated liners and its so much fun! #strawberrygirlmakeup #strawberrymakeuplook #wateractivatedeyeliner #pinkberrymakeup #glistencosmeticssplitliners ♬ original sound - Human Beauty™


And that’s just our example! You can put your own flare in this trend and truly make this look your own.

Ombre Blush

Concealer and blush are normally two different steps in a makeup routine. But what if we combined them? This ombre blush trend involves combining both products and blending them out to create a silky smooth effect. Makeup can really be whatever we make it, and this trend proves it!

Countless creators have shown us how to apply our blush in this way to get a smooth and natural finish on your cheeks - plus it saves you a little time getting ready!  Less product on your face + less to blend = more time to get ready. Girl math. 

@xthuyle Ombre blush trend 😍 #ombreblush #ombreblushtrend #blushertrend #blusher #blushtrend ♬ original sound - XTHUYLE

Cloud Skin Blush

Cloud skin blush ties in with the clean girl aesthetic and the ‘no makeup’ makeup look. It’s all about having a natural base with slightly tinted cheeks. This trend looks gorgeous with cream and jelly blushes because they melt into the skin, leaving behind a radiant non-matte finish. 

If you’re a fan of wearing little to no makeup this will absolutely be your favourite blush trend of this year.



The technique for this look is just to blend out your product until it looks the most natural, so using your fingers or a large stippling brush will definitely help you with this application.

Predictions for 2024

Purple Blush

New colours are always exciting to try! Blushes are normally sold in different hues of pink, and recently we’ve been seeing a lot more peaches being added to the mix. But now there’s a new colour on the rise - purple blush.


@fentybeauty Replying to @Gwyn Drama for ya mama…more like mama @Rihanna saved the drama cause our #CheeksOutCreamBlush in ’Drama Cla$$” is BACK by popular demand! 🙌🏾💜 Cop this viral #purpleblush and our new 5 shades NOW at the #fentybeauty ♬ original sound - Fenty Beauty


After Rihanna’s launch of the Cheeks Out Freestyle Cream Blush in Drama Cla$$, we’re seeing more and more beauty brands hop on the purple blush bandwagon. These blushes work magic, especially on people with deeper complexions, making them an absolute must-try!

Now, we know that some retail blushes can sometimes look chalky against darker skin tones, but purple blush is here to save the day, leaving a gorgeous reddish flush on the cheeks. So we hope to see more of this in 2024!


For those days when you’re not feeling your best a youthful glow can be the ultimate pick me up. Looking your best often translates to feeling your best and makeup is one of the easiest ways to achieve that.

Underpainting is a new unique way of applying your blush!  It’s pretty self explanatory, all you have to do is apply your blush BEFORE your base. Yes, that’s right, your concealer and foundation go over the blush! And don’t be stingy with it. It might look like a severe sunburn at first, but trust the process and blend like your life depends on it. 

@_sophmartine blush hunder concealer hack 😍 #makeuptipsandtrick #makeuplovers101 #blushlovers ♬ Give it to me - ( ˘ ³˘)♥︎

Once applied, you’re left with a perfectly blended look with a natural rose-tinted glow. It’s giving Kylie Jenner. Honestly, why haven’t we done this before? 

Celebrities everywhere have been using this technique to give them their signature red carpet finish. We predict this trend will definitely make a comeback next year as it’s reminiscent of the ombre blush trends we saw this year, but with a more intense, A-Lister vibe. 

You don't need precision to be an expert at this trend, as the first step encourages you to apply blush all around the midsection of your face. So all of us with shaky hands and limited hand mobility, this might just be the technique to add to our routines.

Douyin Blush

Douyin blush is a Chinese makeup trend that was introduced to the western side of TikTok around last year. The trend focuses on giving your face a sweet, doll-like appearance with tactical blush placement that doesn't just focus on your cheekbones but includes your nose, chin, temples and sometimes even your forehead! Overall the goal is to look dewy and flushed, like you’ve been out in the sun all day but without the UV rays!

@atarahmayhew Douyin blush trend 💗 ib: @hezzzw_iv #douyinblushtrend #douyinblush #makeup #makeuptutorial ♬ Last Last - Burna Boy

This trend has seen a small comeback throughout this year but we predict that the sweetness of this trend will merge with the upcoming coquette aesthetic to create a fusion between western and eastern makeup routines.

The coquette aesthetic has gotten a lot of attention from the TikTok community as it is a hyper-feminine way of dressing. For those of us who were OBSESSED with Lana Del Rey’s Born to Die, this ones for us! If that album was a makeup trend, this would be it. 


All in all, 2023 has been filled with plenty of fun and creative blush trends that can help your makeup stand out! After seeing the strawberry girl makeup trend and ombre blush taking over, we're excited to see what the future holds in the world of blush and whether our predictions are right! 

Makeup is all about having fun and expressing yourself! So why not try a trend that we’ve mentioned, put your own spin on it and make it your own? Changing your makeup routine can be tricky, but with a little experimentation, you’ll soon be on your way to achieving the look you’re after. Make sure to tag us on Instagram and TikTok (@humanbeautyldn) to show off your new blushing skills!

Until next time, have fun playing around with blushes and enjoy being creative with your look!