Forget subtlety, 2025 is all about self-expression, creativity, and making a statement. Whether you’re here for the bold eyeshadow looks or colourful mascara, this year’s trends are all about throwing the rulebook out of the window and embracing creativity.
Here’s everything you need to know to stay ahead of the beauty curve this year…
Bold & Colourful Eye Makeup
Minimalist neutrals? Not this year. In 2025, let your eyes do the talking and ramp up the drama with vibrant shadows, graphic liners, and unexpected pops of colour.
Whether it’s a neon wing, creative eyeliner shapes, or inner corner highlight in a bold hue, the key is to have fun and be fearless! Leave demure in 2024 and embrace the chaos of colour!
Get The Look: Don’t be afraid to experiment - ditch the rulebook and embrace your creativity!
Metallic Magic
2025 is going to shine! Metallics are making a huge comeback - and they’re not just for party season! Think glowing gold lids, silver liner, and shimmery highlighter.
Get The Look: Swipe on a shimmer from our Match Your Mood palette for an easy, sparkly moment. Use your fingers to apply for maximum pay off!
Blue is the Hue
Colour of the year? It’s gonna be blue! From icy pastels to deep cobalt, blue is everywhere! Both our Makeup Therapy and Match Your Mood palettes have the perfect shades of blue to get you started!
Get The Look: Try a pop of blue on your inner eyelids or go all-in with a monochromatic blue eye look (don’t forget the matching mascara!).
Pastel Grunge
Remember Tumblr’s pastel grunge aesthetic? It’s back and all grown up! Picture soft, dreamy pastels paired with edgy details like smudged eyeliner and Kesha-inspired glitter. It’s brat summer meets girlypop cuteness!
Get The Look: Mix soft lavender or mint green shadows with smudgy black liner. Top off with a glossy lip and a sprinkle of glitter for the ultimate cool-girl vibe.
Colourful Mascara
Mascara doesn’t have to be boring. This year, vibrant lashes are the it accessory. Think electric blues, bold purples, bright pinks - and every colour in between!
This trend is perfect for adding a pop of colour to your everyday look or pairing with a creative bold eye.
Get The Look: Find a shade that makes your eye colour pop - purple for brown eyes, burgundy for blue, and pink for green! Test out different shades and find your perfect match!
Multi-purpose products
We’re all about that minimal effort, maximum slay lifestyle, and multi-purpose products are here to transform your beauty routine. From blush sticks that double as lip tints to palettes that do it all, these versatile products are perfect for beauty lovers on the go.
Get The Look: Our Dare to Blush sticks are perfect for cheeks, lips, and even eyelids!
Ready to Slay 2025?
This year’s trends are all about creativity, fun and making your own rules! It’s the perfect time to try new things and find your own style!
Which trend are you most excited to try this year? Don’t forget to tag us in your looks on Instagram and TikTok!
